Smartphone Apps Are Now 50% of All U.S. Digital Media Time Spent

REPOST VIA ADAM LELLA

"Another major digital media milestone was reached this July. Smartphone apps, which have been playing an increasingly important role in consumers’ digital lives over the past several years, now account for more than half of all Americans’ time spent online, according to comScore Media Metrix® Multi-Platform and comScore Mobile Metrix®. While the smartphone app has been the most important access vehicle to the internet for some time, growing its share to a point where it now eclipses all other digital media platforms combined speaks to just how central to our lives the smartphone has become."

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