REPOST VIA JOE ALLISON, DESIGN LEAD AT MONESE
"In close collaboration with user experience analysts, and management teams, we began by defining a brand storyboard. We discussed how our banking services are helping people to ‘level-up’ and progress with their lives. We went on to define our values. We took this very seriously as these would go on to form the core of our personality and act as a basecamp we could circle back to for each brand decision that we make."
Read more of his post here: https://medium.com/@joe_96831/branding-monese-9f076baf0d79#.yd99slyvn