New Logo and Identity for Deliveroo by DesignStudio

REPOST VIA BRAND NEW A DIVISION OF UNDERCONSIDERATION

"I really like the new icon because it’s not an instant giveaway — you have to use a little bit of brainpower to make the connection between the shape of the icon, the name of the company, and that “roo” is short for “kangaroo”. Some clients might think that’s one too many steps of association and would opt for a more instant telegraphic logo, so it’s nice to see a client take a leap of faith."

 

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